ISTE25 Recap & What’s Next from BrainFreeze

What. A. Week. 

The BrainFreeze team is back from #ISTE25 in San Antonio, and we’re still buzzing from all the incredible conversations, classroom stories, and educator energy we experienced. From launching giveaways and live demos to scooping out popsicles and celebrating our Tech & Learning Best of Show Award, we’re so grateful to everyone who made this week unforgettable. 

Here’s a look back at what went down—and a peek at what’s coming next! 

We wanted our booth to feel less like a vendor stop and more like a recharge station—and by the look of our crowds (and popsicle cooler), we think it worked. 

Here’s what educators enjoyed throughout the conference: 

We gave away hundreds of copies of our exclusive “AI 101 Workbook for Teachers and School Leaders,” packed with real-world tips, use cases, and prompts to help educators integrate AI in meaningful, manageable ways. It’s designed not just for teachers, but also for school leaders, parents, and even students who want to better understand how AI can support learning. Stay tuned in the coming weeks for a downloadable version you can easily share with your peers and school community.

Every day, we gave away a $100 Amazon Gift Card—plus a $250 Grand Prize to close out the three-day event. Congrats again to all our winners: Sandy Villar (Day 1), Janice Anderson (Day 2), Allison Floyd (Day 3), and our Grand Prize winner, Teresa Hollingsworth! Thank you to the hundreds of educators who entered by scanning our QR code and joining the BrainFreeze community.

Who doesn’t love free pens, tote bags, stickers, and cold treats? We brought the chill (literally) with our signature popsicle stand, offering a refreshing break from the conference bustle. Paired with exclusive BrainFreeze swag, our booth quickly became a go-to spot to cool down, grab some goodies, and spark meaningful conversations with fellow educators about the future of AI in the classroom.

Educators saw real-time demos of how BrainFreeze’s ready-to-use AI assistants can help with lesson planning, grading, parent communications, differentiation, and more. We loved hearing how you’re thinking about AI and sharing how we’ve built BrainFreeze to meet your classroom needs with security, ease of use, and compliance built-in.

Our CEO, John Marshall, hosted a powerful session: “AI in Action: Transforming K-12 Education with Secure AI Use Cases.” With a room full of engaged educators, the talk featured live, audience-driven demos of BrainFreeze agents and real examples of how schools are implementing AI safely and effectively. The session sparked insightful questions from real teachers, such as: How can AI help reduce administrative burden without compromising privacy? What safeguards ensure age-appropriate AI interactions? And how can schools start their AI journeys with confidence?

Every booth conversation, demo request, and raised hand reminded us of one thing: Educators are ready for AI. But they need tools that actually work for them.

Here’s what we heard most: 

• Teachers want time back. From planning to grading, AI can help—if it’s easy to use and tailored to classroom realities. 

• Security still matters. With so many tools out there, knowing which ones truly protect student data is critical. 

• The best ideas come from the field. You inspired us with real stories and creative use cases that we’re taking straight back to our product team. 

• Caution is common—and wise. Many educators, parents, and administrators remain understandably cautious about AI. Across conversations, we saw that most schools are still in the early stages of exploring AI, taking the time to carefully research options, draft thoughtful policies, and ensure any tools they adopt align with both academic goals and student privacy standards. 

ISTE25 may be over, but we’re just getting started. 

Here’s what you can expect in the coming weeks: 

• Webinar: July 10th
  Join our upcoming session, “Unleashing the Power of BrainFreeze”, on Thursday, July 10th at 1PM EST, for a deep dive into how our platform works—and how it can support your school or district this year. Hosted by Sales Lead Hilarie Zombek and Product Lead Dan Quintas, this webinar will explore real use cases, live demos, and practical tips for getting started with AI in education. Register here today! 

• #WeLoveTeachers Back-to-School Campaign
  We’re launching a new giveaway, classroom-ready resources, AI how-to videos, and helpful blog content to support your fresh start this fall. Stay tuned for smart, practical tools to help you kick off the school year with confidence – and chances to win cash for back-to-school shopping along the way! 

• More AI Tips, Prompts & Videos
  We’re launching a series of short, practical videos made for real classrooms – not just tech teams. These quick tips and use cases will cover everything from lesson planning and differentiation to parent communication and time-saving workflows. You’ll find them on our social channels and in your inbox if you’re on our email list, with early access to new videos and tip sheets. Follow along to discover ideas you can put to work on Day 1, and all year long. 

• Product Updates & Expansions
  New features and integrations are coming, based directly on your ISTE feedback. We can’t wait to show you what’s next. 

Whether we met at ISTE or you’re just discovering BrainFreeze, we’d love to keep the conversation going! 

Follow us on socials, sign up for our newsletter, or reach out with your questions.  

Together, we’re building an AI-powered future that truly works for teachers, and we’re so glad you’re part of it!